Crowne Plaza Resort Guam
2025 Survey

Thank you for taking the time to participate in this travel survey. Your feedback will help us improve our services and better understand your travel preferences. All responses will remain confidential.

* Once you complete the survey, you will receive a special link to book the “Extend a Night on Us” package (STAY 3, PAY 2).
* Be sure to take a screenshot of the completion screen to receive a free room upgrade during check in upon availability.

📌 Room upgrades will be available only to guests who book through the IHG website or app.

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1. What is your gender? *

• Male
• Female

2. What is your age? *

• 20-29
• 30-39
• 40-49
• 50+

3. What type of traveller are you? *

• Leisure traveller
• Business traveller
• Other

4. How often do you travel per year? *

• Once a year
• 2~3 times a year
• 4~6 times a year
• More than 6 times a year

(Select book you

5. Who do you mostly travel with? *

• Individual
• Business
• Family
• Friend(s)
• Couple

6. Which of the following factors are most important when choosing a travel destination? *

• Activities
• Cultural
• Food
• Sightseeing/Nightlife
• Shopping
• Other

7. How do you typically research your travel destination? *

• Online Travel Agencies (eg Expedia, Booking.com etc)
• Travel Guidebooks
• Online Review Sites (eg Tripadvisor, Google Review etc)
• Social Media (Facebook, Instagram)
• Online Community (eg Blog, Forum)
• Word of Mouth
• Hotel Brand Website
• Other

8. How do you typically book your hotel? *

• Hotel website
• Airline
• Online Travel Agencies (eg Expedia, Booking.com etc)
• Travel agents
• Other

9. How far in advance do you typically book your hotel? *

• Less than a week
• 1-2 weeks
• 3-4 weeks
• 1-2 months
• 3-6 months
• More than 6 months

10. What factors influence your decision to choose a hotel? *

• Location
• Price
• Hotel Facilities
• Amenities (e.g., pool, gym)
• Eco-Friendliness
• Customer Service
• Brand Reputation
• Reviews
• Others

11. What type of room do you prefer when staying at a hotel? *

• Standard Room (Don’t mind view)
• Ocean View Room (Good view)
• Suite
• Other

12. Do you prefer hotels with all-inclusive packages (e.g., meals, activities) or a pay for what you do model? *

• All-inclusive
• Pay for what I do
• Other

13. When booking a hotel, which of the following factors is most important to you? *

• I always look for the best rate
• I prefer a flexible cancellation policy.
• I am willing to pay more for better quality including benefits(eg. Breakfast, Activities etc)
• I prioritize room quality convenience over price

14. What factors encourage you to return to the same hotel? *

• Consistency in Service Quality
• Loyalty Programs and Rewards
• Personalized Experiences
• Location and Convenience
• Brand Reputation and Trust
• Value for Money

15. What was the main reason you chose/consider Guam as your travel destination? *

• Beautiful beaches and clear waters
• Cultural or historical interest
• Adventure and outdoor activities (eg. hiking, water sports)
• Relaxation and wellness (eg. spa, resorts)
• Family-friendly destination
• Close proximity to my home country
• Recommended by friends/family
• Special promotions or deals (eg. discounts, packages)
• Business trip or work-related event
• Other

16. How important are the following factors in choosing Guam as your destination? *

• Flight convenience (direct flights, ease of travel)
• Weather (tropical climate, sunshine)
• Cost of travel (flights, accommodation, activities)
• Availability of activities (water sports, sightseeing, dining, etc.)
• Cultural experiences (local traditions, history, museums)
• Safety and ease of travel for tourists

17. How did you first hear about Guam as a travel destination? *

• Social media (Instagram, Facebook, YouTube, TikTok etc)
• Travel blogs or websites
• Friends or family recommendations
• Online travel agencies (eg Expedia, Booking.com)
• Travel guides or brochures
• TV or movies
• I’ve been before and decided to return
• Other

18. Did you consider any other destinations before deciding on Guam? *

• Yes, I considered other tropical islands (Hawaii, Fiji)
• Yes, I considered other destinations in South East Asia
• No, I was set on Guam from the start
• Other

19. What expectations do you have for Guam? (Select all) *

• A relaxing beach vacation
• An adventurous or active vacation (eg water sports, hiking)
• A chance to learn about the local culture and history
• A quiet, peaceful getaway
• A family-friendly destination with activities for everyone
• A great place for food and local cuisine
• An affordable and convenient destination
• Other

20. What do you hope to take away from your trip to Guam? (Select all) *

• Relaxation
• New memories and experiences
• Excitement from activities
• Cultural enrichment and learning
• Connection with nature
• Family bonding
• Culinary experiences and new food
• Other

Other Comments

Feel free to make comments if any.

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